A2W CONSULTING
We are a formidable communications and brand strategy duo
We creatively elevate
the four R’s
Elevate your
brand
Reputation
Relevance
Spark meaningful connections
Reach
Build lasting momentum
Revenue
Grow your impact
+ opportunities
A2W Communications + Brand Strategy
Because you deserve creative energy that elevates and excites
A2W Consulting delivers: Fast insight. Clear strategy. Smart execution.
Laser Focus
We size up your assets and goals in record time. No fluff, just clear insight.
Creative Triage
We get under the hood with you and find what really needs fixing.
Fast Solutions
We deliver communication strategies + creative execution with ninja-level accuracy.
As strategic partners, Mari and MJ offer a winning combination of creative vision, communications expertise and operational precision delivering agile, insight-driven solutions with measurable and sustainable impact.
Mari and MJ met years ago in the fast-paced world of broadcast news—where quick thinking, grit, and great instincts elevated their success.
MJ went on to create and executive produce national broadcast television, reimagine formats, and produce hundreds of hours of innovative content. Later she pioneered cross-platform storytelling, crafting content strategy and ecosystems to drive engagement and activation.
Mari was drawn to enterprise communications, leadership messaging, policy analysis, and stakeholder relations. She is a natural facilitator, brand ambassador, and efficient crisis communicator who likes to organize complex information into accessible narratives for public consumption.
Their combined roster of work spans entertainment, education, economic development, sports and several highly regulated industries including gaming, government, energy, healthcare, financial services, consumer goods, pharma, tech, and national security communications.
A2W CONSULTING
Mari Anixter
Throughout my career, I’ve successfully worked with changemakers in media, government, healthcare, technology, education and innovation. Today, my interests are creating bold strategic communications, stakeholder engagement, and elevating reputation and brand awareness.
-
I bring 20 years’ experience providing innovative leadership for internal and external communications and media & stakeholder relations across public and private enterprises, including:
Emmy-winning news and public affairs programs in Chicago for CBS, ABC and PBS-TV.
Managing Editor for Innovation Excellence, hired to catapult this lean startup into the largest crowdsourced innovation platform in the world.
Senior legislative analyst, director of policy and government affairs, and lobbyist for education and clean energy clients.
Communications Director for the New Mexico Department of Health during the global pandemic, managed crisis communications and created one of the first COVID-only websites in the nation.
Internal and external communications for enterprise organizations, including Abbott, Biogen, Unilever, Center for Risk Communication, Wellness Equity Alliance, and NAVAIR, the naval air systems command for the U.S. Navy.
MJ Witt
I’m a dynamic and innovative storyteller who blends strategy with creativity to craft content that drives reach, relevance, and revenue. I see things differently, turning insights into data-informed narratives, smart content strategies, and immersive brand experiences that engage and punch through the noise.
-
I’m a creative leader with a proven track record of building content that connects and endures. I’ve launched and reinvented broadcast television formats, standing up entire projects in compressed timelines, while defining the creative direction and editorial voice.
Over the course of my career, I’ve produced hundreds of hours of original programming for top studios and networks including FOX, Warner Bros., Paramount, MGM, USA, and more—guiding large, cross-functional teams through complex, high-stakes productions.
For more than two decades, I’ve been at the forefront of cross-platform storytelling, developing digital ecosystems and content strategies for brands and media companies that deliver results across audiences and formats for organizations like Humana, the NBA, General Electric, GameStop and Bally’s.
I anticipate cultural trends and translate insights into compelling, audience-first strategies and excite brands and organizations with the ability to go beyond passive storytelling— and find the authentic engagement found at the intersection of content, commerce, and community.
A2W Communications + Brand Strategy
Creatively elevate your reputation, relevance, reach and revenue.
